Discovering The East Pole
After graduating with an International Business degree in 2012, East Pole co-founder Jared Karr worked for an NGO in Indonesia that focused on promoting entrepreneurial commerce amongst rural citizens.
While he was there –– a place he often referred to as “The East Pole” –– Jared interacted with the coffee industry for the first time, seeing the origin of the beverage he drank so often while studying and traveling.
In 2015, he and two friends decided to start roasting their own coffee, naming their company for the place where Jared first glimpsed the intricacies of coffee origins. The team developed its brand, product, and wholesale channel from a detached garage in Atlanta’s Grant Park neighborhood, roasting and selling coffee to coffee shops and restaurants around the city.
East Pole opened its flagship roastery and coffee bar in 2017 in Armour Yards. In 2022, the company opened its second coffee bar in the Poncey-Highland neighborhood.